marketing
Driving business results with Social Media
Question of the day: How can your business reap a return on investment from its forays into social media programs? Companies who accomplished this goal had several things in common, some of which included actually listening to what your customers are saying online and responding accordingly and widening their view of how they used social media programs. Full article.
A Digital Marketing To-Do List
As consumers continue to increase their time online via digital devices, businesses need to revisit the ways they communicate and interact with them. Ideas to consider include investing in digital marketing, reconfiguring your particular message so that it is service-oriented rather than intrusion-oriented and increasing your company’s use of creativity to make visits to your site enjoyable rather than tedious. Full article.
Why marketing is like giving
Marketing is itself a lot like gift giving in that it is finding out what people want and providing it to them. There are five general marketing principles savvy companies may want to consider, including the fact that it is not about you—it is about them. Full article.
Verizon to get iPhone
AT&T will lose its exclusive marketing on an iconic smartphone next year when Apple releases a type of iPhone that Verizon wireless is reported to begin selling early next year. Meanwhile, AT&T is diversifying its phone offerings to make a loss of exclusivity less damaging. Full article.
The Five W's of Marketing
We’ve all heard of the Five W's: who, what, when, where, and why. They're the elements of information needed to get the full story. The Five W's are helpful in marketing planning as well, and the development of an effective marketing program requires that they be answered in a specific order: why, who, what, where, and when. The reasons may not be obvious, but by following this pathway, you can avoid a great deal of confusion, trial and error, and blind alleys, preserving your company's precious time and resources. Full article.
5 Social Media marketing tips for small businesses
Some of the common concerns small businesses have about using social media for marketing include budget and time constraints. Social media marketing isn’t all that expensive and time-consuming, and there are some tips to make it easier for small businesses. Full article.
The case for using Social Media
Social media and the Web gave small business owners ways to compete more effectively against big businesses. Small business owners, however, need to identify one thing that's not working in their marketing; the old ways of marketing aren't working as well as they once did, but they can work in tandem with Social Media. Over time, many of these new approaches can come to overtake the old ways and be more effective for less money—even if in the interim it costs you a little bit of time. Full article.
Report offers Facebook tips for restaurants
In its new report, “The Anatomy of a Facebook Post,” the Atlanta-based firm Virtue, examined effective uses of the site by brands, including restaurants, to reach customers. Marketing to customers on Facebook is an art many restaurants are still trying to master, but knowing what and when to post something can help brands boost engagement with their customers. Full article.
Of two minds about books: Pixels or Print?
Predictions from market research company Forrester are that, by the end of this year, 10.3 million people are expected to own e-readers in the United States, buying about 100 million e-books, the predicts. The trend is wreaking havoc inside the publishing industry, and the publishing industry is paying close attention, trying to figure out how to market books to households that read in different ways. Full Article.
How to sell ideas to your boss
One of the hardest challenges for creative people—especially those working in units such as R&D, design, or marketing—is how to win top management's support for their ideas. There are several ways to accomplish this, including having your boss onboard long before the idea comes up. Full Article. Similar Article.
