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Social media helps local businesses better engage customers and boost revenue

Listening to people talking on Twitter and Facebook about your products or company can help you grow relationships with them. There are several things to keep in mind, however, when using social media, including training your staff to remember that their actions could go public. It will cost you time and effort to embed a solid social media strategy in your business, but the effect it can have on customer relationships makes it all worthwhile. Full article.

 

For leaders, there is no off switch

Leadership requires restraint. The higher up you go in an organization, the more people will be listening to your every word and interpreting your every action. Today, executives are under more scrutiny and face greater pressure. The ease with which people can shoot and upload pictures and videos to the Internet means just about any situation has the potential to be made public. Full article. 

 

Ten Minutes That Mattered

Often in business and life, an important conversation, a made or missed connection, or even an intrusion of pure fate redirects our thinking and actions for years afterward. Forbes is asking leaders in business and other fields for their "Ten Minutes That Mattered." Full Article.

 

Leadership – Does Your “Do” Match Your “Tell?”

Interesting BusinessWeek article that highlights the fact that a Leader’s Actions seals his or her fate and needs to back his or her words. If you manage people, it is worth reading. Full Article.

 
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