social media strategy
Why your business isn't getting leads from LinkedIn
Social media allows any business to compete with larger, more established entities, yet few businesses maximize their presence on LinkedIn and instead just follow trends on other social media programs. Ways to maximize your company’s presence include using a profile image, making sure your zip is where your business is located, and having a website. Full article.
Social media helps local businesses better engage customers and boost revenue
Listening to people talking on Twitter and Facebook about your products or company can help you grow relationships with them. There are several things to keep in mind, however, when using social media, including training your staff to remember that their actions could go public. It will cost you time and effort to embed a solid social media strategy in your business, but the effect it can have on customer relationships makes it all worthwhile. Full article.
