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Update your "Contact Us" page
One element of website design that hasn’t evolved much over the years is the "Contact Us" page. Typically, it’s just an address, phone number, and e-mail address accompanied by a static form asking for information. You need a way for someone to contact your company from your website, but it’s clear the generic catch-all static contact form doesn’t work as well as it could. A few simple changes to your Contact Us page will improve the chances your customers will actually use it. Full Article.
Influence: It's about math, not motivation
There are six sources of influence you can leverage to affect change. Most leaders fail because they work on only one. At all times, the employees, customers, suppliers, or partners you want to influence are subject to six distinct sources of influence. Whether you can see these sources or not, they are there, and they work for you or against you. Leadership starts by recognizing that the problem is not some moral deficiency in our people. Their behavior is powerfully influenced by the many sources of influence that we fail to see—and therefore fail to address. Full Article. Similar Article.
