marketing strategy
Restaurant Study: Millennials want variety, value
A recent poll by Chicago-based research and consulting firm Y-Pulse LLC indicated that young-adult diners choose restaurants based on value and menu variety, and favor quick-service restaurants and pizza chains. Survey respondents ranked low prices, good customer service, and proximity to home or the workplace as the top three factors that influenced their choice of restaurants. Full article.
Use your company website to grow your business
A website is one of the most powerful marketing tools companies have. By itself, it may not produce the results your company wants, but when combined with other marketing initiatives, it can be a vital source for lead generation, increased sales, reduction of advertising costs and higher returns on investment. The are, however, several concepts to consider when creating your website, including making sure that your company’s website is a real reflection of just what your company stands for, ensuring that your website is compelling, with an instant marketing impact. Full article.
How to lure potential customers to your site
It's not uncommon for a new business to have a tough time finding the right marketing category. Things to think about include advertising and marketing that will help you create awareness about your product or service, followed by ways to build a demand for your particular product or service. Full article.
Holiday sweets for those who tweet
Indulgent and affordable, chocolate is a popular gift during tough economic times. Two-thirds of U.S. adults buy chocolate during the holidays, and the shoppers most likely to buy chocolate this season, are millennials aged 18 to 24. Trouble is, younger consumers are famously tricky to reach via traditional marketing, so companies are going online to reach them. Full article.
The future of advertising
Advertising is all about relationships and at the heart of the client/agency relationship is trust. That trust has been eroded by a lack of transparency and, often, resistance to change. Clients want the best creative work, don't want to pay for it anymore, and are figuring out that they don't have to. Digital tools can be used to tap into the wider world of creativity, and clients need solutions that allow their brands to engage with their consumers and that get the results they need to move their marketing strategy forward. Full Article.
Top 5 Reasons Customers Don't Buy From You
Consumers have needs and steps that they go through that persuade them to buy a product or service. Smart business owners address five specific concepts when putting together a marketing strategy. Full Article. Similar Article
