Marketing Essentials

The rise and popularity of the Internet and Social Media tools forever changed the way businesses market goods and services. Traditional marketing vehicles such as newspaper ads, & commercials currently are in a state of decline as more and more companies choose to “tweet” their products to consumers via Twitter, Facebook and other social media programs vs. purchasing traditional ads.

The popularity of Social Networks also means that comments made by customers – good or bad – are instantly transmitted worldwide. Smart business leaders recognize this trend and choose to keep their finger on the pulse of customer comments. They also listen to comments that appear about their business and seek to rectify problems as soon as they appear.

Social Media also creates new and cheaper marketing options for small business in that they provide the same marketing opportunities for both large and small businesses via social media updating tools that allow businesses to schedule the specific date and time updates appear on various social media networks in a single sitting.

This section of the website provides specific links to articles about marketing and tips that can help you maintain social networking releases both fresh and current.

The following links will take you to specific articles:

New: How to sell ideas to your boss

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