branding
Protect your brand. It's your most valuable asset
Business news is saturated with talk of the power of the brand. For a small business, a brand is one of its most valuable assets. Not only is it the core identifier of a company’s products or services, it can also be a valuable intangible asset that grows as businesses invest in its power. There are several things companies can do to help them build the power of their respective brand, including making their brand a part of every aspect of how customers interact with a particular product or service. Full article.
How to create better advertising
The secret to great advertising is developing a campaign for a big idea. While products and services come and go, brands live on indefinitely. Dominant companies know that sustainable success is built on the foundation of a singular idea, around which everything they do is oriented. Advertising is just one of those things. If you can prune away everything else and sharpen the point on your animating idea, your advertising will do its job better than you ever imagined. Full article.
Creating a Brand Requires Discipline and Vigilance
You must "brand your brand" or someone else will. Brand equity is all about consistent delivery and correlating communication, including both verbal and visual dialogue. If you let the public define your brand, you lose control. There are several practices businesses can implement to maintain control of their brand. Full Article. Similar Article.
Your Brand Is a Verb, Not a Noun
The "ing" in branding is more than just three letters or a grammatical term. Keeping a brand active, lively, and in movement is a vital, yet often overlooked part of building a successful brand. It’s not simply “build it and brand it.” Rather, it is build it and continue to cultivate the brand every day. Full Article. Similar Article
Achieve excellence with your branding strategy
The entire world is your competition now. Having a blog or a presence on Facebook or even a flash web site doesn't differentiate you anymore, either. You need to be excellent. You're disposable unless you prove yourself otherwise. Full Article.
Eight Steps to Launching a Corporate Blog
Developing the right team is an important step in launching a corporate blog. Businesses, large and small, can also use blogs and social media to strengthen their brand, reach new customers and grow sales. It is important to remember that some kind of corporate or organizational blog is an important part of social media strategy. Full Article.
Social Media Will Change Your Business
BusinessWeek:Blogs are just one of the tools millions can use today to lift their voices and create their own media. As a business owner, you cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the Internet itself. Companies have gotten used to shaping their message, but now they're losing control of it.
Social Media: Listening Is Not Enough
To gain real value from social media use, companies need to use social media measurement tools to find out exactly what people are saying & what impact this word-of-mouth traffic is having on bottom-line sales. Full Article.
One Way to Neutralize Competition
Interesting article from BusinessWeek about ways to neutralize business competition by “owning” your own space (blog, etc.) Examples are TechCrunch, Kiva, etc. Worth reading. Full article.
“Louisiana's Other Side” Campaign Tries to Brand Two Cities as One
The Shreveport-Bossier Convention & Tourist Bureau recently launched the “Louisiana's Other Side” brand to pitch Shreveport-Bossier City and surrounding communities as a cohesive travel destination. Full Article.
