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New Rice Variety Developed At LSU Could Rival Thai Jasmine Rice Sales in US
A new variety of aromatic rice developed at Louisiana State University could become a viable competitor to the Thai jasmine rice that accounts for $350 million in U.S. business each year. Full Article.
How Foreign Growth Can Land You in Jail
With weak growth prospects at home, firms are increasingly looking to grow in developing markets. To get things done, companies sometimes find they are expected to pay off local officials. This is, by the way, a crime here in the U.S. Full Article.
“Economic Gardening” New Buzz Term
Interesting article that discusses “economic gardening” in terms of helping “second stage” companies, those with 10-50 employees, revenues of $1 million to $25 million, who have survived at least five years, and are growing revenue and adding employees. Worth reading. Full Article.
Social Media: Listening Is Not Enough
To gain real value from social media use, companies need to use social media measurement tools to find out exactly what people are saying & what impact this word-of-mouth traffic is having on bottom-line sales. Full Article.
How to Not Go Out of Business
This BusinessWeek article focuses on why businesses need to study how their best customers interact with their brand, its competitors, & then brainstorm ways to address shortcomings. Worth reading.
Entrepreneur Uses “Shark Tank” Reality Series to Boost Sales & Profits
No matter how great a new product is, it can't succeed unless would-be customers know about it. One entrepreneur pitched his product to “Shark Tank, an ABC reality-TV series” and after that, sales & profits increased. Full Article.
Manufacturing Extension Partnership of LA (MEPOL) To Offer ExporTech Seminar
MEPOL, U.S. Comm. Svc., Dist. Export Council, & Small Bus. Dev Ctr. will offer ExporTech, a three-part seminar to help companies develop an international sales plan & sell overseas. Full Article.
LA Seeks Aid for Energy Star Appliance Buyers
LA submitted its proposal for enacting an Energy Star Rebate Program to the U.S. Dept of Energy last week, but few details are being released while the proposal is under review. Full Article.
New Internet Marketing Program Expected to Increase Sales for LA Farmers & Fishermen
State officials released information on a new Internet marketing program, MarketMaker, which is expected to increase sales for Louisiana farmers and fishermen.
How Social Media Can Actually Work
Top-notch BusinessWeek Article on Utilization of Social Media. The key to getting the most mileage from Twitter, Facebook and blogs is to remember that these channels are not only marketing tools, but also communication tools. Full Article.
